Impossible Foods “Social Good” Program
Addressing the life-threatening hunger crisis in the United States.
Project Facts
Location
United States
Project Volume
500.000-1 Mio. EUR
Applied Financing Solutions
Other
Project Dates
Start: 2018
In operation since/from: 2018
The Story
Impossible Foods’ mission is to make the global food system sustainable and that means working towards a more equitable food system in the short term. Impossible Foods’ “Social Good” program is a product donation and awareness program aimed at fighting for food security and social justice, and increasing access to delicious, nutritious food for all.
In good times, one in seven children in America suffers from food insecurity. COVID-19 turned this tragedy into an acute crisis, with unemployment levels not seen since the Great Depression and widespread school closures that have eliminated affordable meals for kids. Today, one in five US homes are experiencing hunger. Both environmental issues and hunger disproportionately affect people of color, exacerbating the public health crisis. The goals of Impossible Foods’ Social Good program are to:
Directly feed food insecure populations, specifically prioritizing communities of color. Raise awareness around hunger and social justice issues. Contribute to a more equitable and inclusive food system, on the road to a more sustainable one.
Success Factor | Hero Moment
Impossible Foods began donating plant-based meat to food banks in 2018. When the COVID-19 pandemic hit in March 2019, the company began donating on average 10,000 pounds of plant-based Impossible Burger per week during the spring and early summer to support communities most affected by the pandemic. In December 2020, Impossible Foods donated its millionth Impossible Burger. The program will continue to expand.
Submitter
Impossible Foods, United States
Other Involved Stakeholders
No Kid Hungry, Colin Kaepernick’s Know Your Rights Camp, Isaac Rochell’s Local Human, Black Lives Matter of Greater New York, Rethink Food, SodexoMAGIC, Feeding America, Alameda County Community Food Bank, The Pinky Cole Foundation, Careers for Culinary Arts Program, Rethink Food, The Lower Eastside Girls Club, Support + Feed, Second Harvest
Contact Mail
pr@impossiblefoods.com
Website
www.impossiblefoods.com/
